The works on the two-phase refurbishment of the Halliwell Jones BMW and MINI showroom in Southport is complete.
The refurbishment was designed in line with BMW and MINI latest corporate identity, retail next that provides a modern, high-quality experience for customers. BMW and MINI now share one sales environment under the new ‘one-showroom’ concept, offering a shared sales experience to both
brand customers.
The showroom’s focus is on the customer experience with enhanced hospitality areas, sales and service lounges, with premium finishes throughout. The new lighting concept brings warmth to customer lounges while also highlighting all vehicles on display, with additional feature lighting to
BMW’s M-Power and Highlight Cars.
