Works are now complete on the refurbishment to Vertu’s BMW showroom in Sunderland. A major strip out left a bare shell into which was installed the latest BMW and MINI corporate identity and BMW’s latest Retail.Next design guide. BMW and MINI now share one sales environment under the new ‘one-showroom’ concept focusing on the customers experience. This offers a shared sales experience to both brand’s customers with a joint service department.
The works have also included an extension, to introduce a purpose build workshop for sole use for BMW Motorrad motorbikes, to compliment the onsite Motorrad showroom. A new staircase connects the first floor Motorrad showroom with the BMW/MINI showroom below. A refurbishment to the Motorbike showroom is due in the coming months.
